Shift social norms and attitudes to foster healthier, more equitable behaviors by correcting misinformation, encouraging critical reflection and dialogue, changing expectations for appropriate behavior and supporting groups to take action.
Focus on life course transitions when adolescents learn new roles and social norms: children entering puberty, women and men entering marriage, and individuals becoming new parents.
Diffuse new ideas and information through different levels of the community to support individual change.
Engage girls and boys, sometimes apart, sometimes together, but always in relation to each other.
Facilitate scale up by existing groups with modest additional resources.